DESIGN!
The world is increasingly expecting of good design, as everything from Film to a Venue to tactile products incorporates this thinking. This philosophy should extend to any visual communication. Good design reflects your intentions, provides a ‘back story’ & helps deliver information in an effective and engaging manner.
Good design is the price of entry into audience participation & mental engagement. Imagery is at the core of all interactions and experiences with your audience.
The presentation of information determines whether it will be engaging and digestible or simply wallpaper. No longer can you afford to decide what is deserving of good design and what is not.
Establishing a strong visual narrative that guides and governs how imagery is perceived is the first step toward visual communication. Finding and employing the right tools & Personnel to scale this effort is what will bring true and lasting impact for your project.
All Visual Content in any form requires great Design to be effective!
Simon Dobbin: Judge in ‘Art Direction’ Category for the 2013 ‘ASIA APOLLO AWARDS’
First launched in 2005, the Asia Image Apollo Awards is an initiative aimed at honouring the best in production and post-production across Asia Pacific, with a strong focus on the creative and technical mastery behind the scenes.
Simon Dobbin.
APDG ‘Australian Production Design Guild’ ADG ‘US Art Directors Guild’ IATSE Local 800
Good design is the price of entry into audience participation & mental engagement. Imagery is at the core of all interactions and experiences with your audience.
The presentation of information determines whether it will be engaging and digestible or simply wallpaper. No longer can you afford to decide what is deserving of good design and what is not.
Establishing a strong visual narrative that guides and governs how imagery is perceived is the first step toward visual communication. Finding and employing the right tools & Personnel to scale this effort is what will bring true and lasting impact for your project.
All Visual Content in any form requires great Design to be effective!
Simon Dobbin: Judge in ‘Art Direction’ Category for the 2013 ‘ASIA APOLLO AWARDS’
First launched in 2005, the Asia Image Apollo Awards is an initiative aimed at honouring the best in production and post-production across Asia Pacific, with a strong focus on the creative and technical mastery behind the scenes.
Simon Dobbin.
APDG ‘Australian Production Design Guild’ ADG ‘US Art Directors Guild’ IATSE Local 800